Digital Marketing: Free Or Costly?
Digital marketing — in other words, any sort of online marketing that exists. Just another one of those fresh, fancy buzzwords that you’re supposed to use to sound smart at meetings.
“Constant” Internet use by adults has risen by 5% in only the last few years, according to Pew Research. And even though we hear it a lot, the way people actually shop and buy has changed along with it — meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about communicating with the audience in the right place at the right time. Now, that means you need to find them where they’re already spending time: on the internet.
At Shubhchintak, we talk about digital marketing as a really effective way to attract, engage, and delight customers online. So keep reading to see how digital marketing will help you to grow your business.
What is Digital Marketing?
If you’re curious about what digital marketing is, it’s advertising across digital platforms. Channels such as social media, smartphone apps, e-mail, web applications, search engines, blogs, or any new digital platform.
Digital marketing includes all marketing campaigns using an electronic device or the Internet. In order to connect to existing and potential clients, businesses leverage new channels such as search engines, social media, email, and other websites.
Importance of digital marketing in a company.
Although print advertising, telephone contact, or physical marketing may be conventional marketing, digital marketing may take place electronically and digitally. This means that brands, like email, film, social media, or website-based marketing options, have a range of infinite possibilities.
Digital marketing is essential for your company and brand recognition at this point. It seems like there is a website for every other brand. Even if they don’t, at least they have a digital ad campaign or a social media profile. Digital advertising and marketing are so pervasive that it is now anticipated and relied on by customers as a way to learn about products.
How does digital marketing define a company?
The use of various digital strategies and platforms to communicate with consumers where they spend more of their time is characterized by digital marketing: online. There is a range of strategies that come under the umbrella of “internet marketing,” from the website itself to the online branding properties of a company — internet advertisement, email marketing, online brochures, and beyond.
The best digital marketers have a good vision of how their overall priorities are supported by and digital marketing strategy. And, based on the aims of their marketing policy, through the free and paid platforms at their disposal, advertisers may fund a wider effort.
For example, a content marketer may develop a series of blog posts that help to generate leads from a new ebook that the company has recently developed. The social media marketer of the company would then help promote these blog posts by paid and organic posts on the social media pages of the company. Perhaps the email marketer is developing an email plan to give more information about the business to those who download the ebook. Within a minute, we’ll learn more about these individual digital marketers.
The key online marketing classes are the following:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click
- Affiliate Marketing
- Email Marketing
Here’s a short summary of some of the most successful techniques for digital marketing and the platforms involved in each one.
Search Engine Optimization (SEO)
This is the method of optimizing your website to “rank” higher in the results pages of the search engine, increasing the amount of organic (or free) traffic earned by your website. Websites, blogs, and infographics include the platforms that profit from SEO.
In order to attract eligible traffic to your site, there are a variety of ways to handle SEO. They include:
When looking at a webpage, this form of SEO focuses on all of the content that occurs on the page. You will answer questions for readers by studying keywords for their search volume and purpose (or meaning) and rank higher on the search engine results pages ( SERPs) that produce those questions.
When trying to optimize your website, this form of SEO focuses on all the activity that takes place “off the page.” “What action could influence my score, not on my own website?” You could wonder. Inbound connexions, also known as backlinks, are the key. The number of publishers who connect to you and the perceived “authority” of those publishers influence how high the keywords you care for the rate. The number of publishers who connect to you and the perceived “authority” of those publishers influence how high the keywords you care for the rate. You will receive the backlinks you need to carry your website up to all the right SERPs through networking with other publishers, writing guest posts on these websites (and connecting back to your website), and attracting external interest.
This kind of SEO focuses on your website’s backend, and how your pages are coded. Both types of technical SEO that can improve the loading speed of your website are image compression, structured data, and CSS file optimization — a significant ranking consideration in the eyes of search engines like Google.
Social Media Marketing
To increase brand visibility, drive traffic, and generate leads for your market, this activity promotes your brand and your content on social media platforms. In social media marketing, the channels you can use include:
If you’re new to social platforms, you can bind networks like LinkedIn and Facebook in one place with resources like HubSpot. This way, you can conveniently plan content at once for different platforms and even track analytics from the platform.
Email marketing is seen by companies as a means of communicating with their audiences. Email is also used to advertise content, discounts, and activities, as well as guide individuals to the website of the organization. In an online marketing plan, the types of emails that you may send include:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series of emails for customer nurturing.
Inbound marketing refers to a marketing approach in which, at any point in the buyer’s path, you draw, connect, and entertain consumers. In order to build a consumer interface that works for the consumer, not against them, you should use any digital marketing tool mentioned above throughout an inbound marketing campaign.
Here are a few classic examples of conventional marketing and inbound marketing:
- Blogging vs. pop-up commercials
- Marketing with video vs. commercial ads
- Communication email lists vs. email spam
What is the role of digital marketing in an organization?
Digital marketing helps advertisers to see specific effects in real-time, unlike most offline marketing initiatives. You’ll know how impossible it is to guess how many people have actually turned to the website and paid attention to your ad if you’ve ever posted an advertisement in a newspaper. There’s no surefire way to tell if any sales were at all responsible for that commercial.
How much does digital marketing cost?
The good news is that you don’t need a lot of budget at all if you concentrate on inbound strategies such as SEO, social networking, and content development for a pre-existing website.
The primary focus in inbound marketing is on producing high-quality content that your customer would continue to consume, which is your time unless you decide to outsource the task.
There is certainly a cost of outbound tactics such as internet ads and buying email lists. What it costs boils down to what kind of exposure as a result of the ads you choose to get.
For example, you would compete against other businesses in your business to appear at the top of Google’s search results for keywords associated with your company in order to introduce PPC using Google AdWords. This can be relatively cheap or incredibly pricey, depending on the keyword’s competition, which is why it’s a smart idea to concentrate on building your organic scope, too.
Where to go after knowing about the basics of digital marketing?
If you’re still into digital marketing, you’re sure to hit certain segments of your audience online, at least. No doubt, however, you can think of certain aspects of your method that could use a bit of change.
That’s why at Shubhchintak we have a digital marketing team that will give you step-by-step guidance to help you create a fully successful digital marketing plan, whether you’re a total novice or have a bit more experience. To grow your business to new heights contact us now.